Top 10 Social Media Schedulers for 2024
Save time, maintain a consistent presence, and analyze your performance with the best tools for scheduling your social media content.
Managing multiple social media accounts is a demanding job. A social media scheduler is an essential tool for any brand or creator, allowing you to plan your content calendar in advance, post at optimal times, and engage with your audience efficiently. The best platforms also offer powerful analytics and team collaboration features. We've compared the leaders to find the best fit for your workflow.
1. Buffer
Buffer is renowned for its simplicity, clean interface, and focus on straightforward scheduling. It's an excellent tool for small businesses and individuals who want an intuitive way to plan their content and build their brand on social media without getting overwhelmed by features.
Pros
- Incredibly clean and easy to use
- Generous free plan for getting started
- Affordable and transparent pricing
Cons
- Analytics are less deep than competitors
- Lacks some advanced automation features
2. Hootsuite
One of the original social media dashboards, Hootsuite is a powerful, all-in-one platform for managing every aspect of your social presence. Its column-based stream view is perfect for monitoring multiple feeds, keywords, and hashtags in real-time. It's built for agencies and enterprise teams.
Pros
- Powerful social listening tools
- Supports a huge number of platforms
- Excellent for team collaboration
Cons
- Very expensive for small businesses
- Interface can feel cluttered and dated
3. Sprout Social
Sprout Social is a premium, all-in-one platform known for its sophisticated analytics, presentation-ready reports, and integrated CRM features. It's designed for larger businesses and agencies that need to prove the ROI of their social media efforts with hard data.
Pros
- Best-in-class analytics and reporting
- Excellent collaboration and workflow tools
- Polished, intuitive user interface
Cons
- Very expensive, aimed at enterprise
- No free or low-cost plan
4. Agorapulse
Agorapulse is a powerful and reliable tool that excels at inbox management and team collaboration. Its unified social inbox is one of the best available, making it easy to manage comments and messages across all platforms without missing anything.
Pros
- Excellent social inbox feature
- Great reporting and analytics
- Strong team workflow and approval tools
Cons
- More expensive than simpler tools
- User interface can take time to learn
5. Later
Later started as an Instagram-first scheduler and remains the best tool for visually planning your feed. Its visual calendar and drag-and-drop interface are perfect for brands and creators where aesthetics are paramount. It has since expanded to support other platforms like TikTok and Pinterest.
Pros
- Best tool for visual Instagram planning
- Great Link-in-Bio feature
- Strong focus on creator economy trends
Cons
- Less powerful for text-heavy platforms
- Analytics are more basic than competitors
6. Sendible
Sendible is built for agencies managing multiple clients. It offers features like white-label reports, client dashboards, and easy team workflows. Its content suggestion and RSS feed tools are also great for keeping content calendars full.
Pros
- Excellent features for agencies
- Integrates directly with Canva
- Great content curation tools
Cons
- Can be slightly more expensive for individuals
- User experience isn't as polished as some
7. Metricool
Metricool offers a huge range of features, including scheduling, analytics, ad management, and competitor analysis, all on a very generous free plan. It's an incredible value for freelancers and small businesses who need a powerful all-in-one tool without a high price tag.
Pros
- Amazing free plan
- Manages social media ads
- Best time to post feature is very useful
Cons
- Interface can be a bit busy
- Reports aren't as customizable as premium tools
8. CoSchedule
CoSchedule is a marketing calendar first and a social scheduler second. It's designed for content marketers who want to organize all their marketing activities—blog posts, emails, and social media—in one master calendar. Its "ReQueue" feature is great for evergreen content.
Pros
- Excellent for overall marketing calendar planning
- Great for WordPress integration
- Powerful "ReQueue" automation feature
Cons
- More expensive than many competitors
- Can be overly complex for simple scheduling
9. Planable
Planable is built for collaboration and approval. It allows you to create mockups of your social media posts exactly as they'll appear on the platforms, and then share them with teammates or clients for feedback and approval before anything goes live. It's a visual playground for content teams.
Pros
- Best-in-class for feedback and approvals
- Pixel-perfect post previews
- Multiple views (Feed, Calendar, List, Grid)
Cons
- Lacks deep analytics
- Not focused on social listening
10. Publer
Publer is a rising star that offers a huge number of features at a very competitive price. It supports a wide range of social networks (including less common ones like Google Business Profile), has a great Canva integration, and offers unique features like setting post recycling rules.
Pros
- Excellent value for money
- Supports a wide variety of platforms
- Great content recycling features
Cons
- User interface is more functional than beautiful
- Mobile app is less mature