Top 10 AI Writing Assistants for 2024
From marketing copy that converts to long-form blog posts that rank, these AI tools will transform your entire content creation workflow.
Artificial intelligence has fundamentally changed the game for writers, marketers, and business owners. AI writing assistants can break through creative blocks, accelerate research, and produce high-quality drafts in a fraction of the time. We've tested the leading platforms to find the top 10 that offer the best blend of power, usability, and value.
1. Jasper (formerly Jarvis)
The undisputed leader in the space, Jasper offers a robust suite of templates, a powerful long-form editor, and the unique "Brand Voice" feature that learns your style. It's built for professional marketers and content teams who need high-quality output at scale.
Pros
- Excellent output quality
- Vast template library
- Great team features
Cons
- Higher price point
- Can be complex for beginners
2. Copy.ai
Copy.ai excels at generating creative marketing and sales copy. Its guided workflows for things like ad copy, social media posts, and email campaigns are incredibly intuitive, making it a favorite for marketers who need to produce a high volume of short-form content quickly.
Pros
- Great for short-form copy
- User-friendly workflow tools
- Strong free plan available
Cons
- Long-form content editor is less powerful
- Output can sometimes be repetitive
3. Writesonic
Writesonic is a versatile all-rounder that combines AI writing with an AI art generator (Photosonic) and a ChatGPT-like chatbot (Chatsonic). It's a great value proposition for users who want a suite of AI content tools, not just a writer, under one subscription.
Pros
- All-in-one content suite
- Factual, Google-connected chatbot
- Good value for the features
Cons
- Jack of all trades, master of none
- User interface can feel busy
4. Rytr
Rytr is the champion of value and simplicity. Its interface is clean and minimalist, and its free plan is one of the most generous on the market. While not as powerful as premium options, it's an incredible starting point for individuals and freelancers on a tight budget.
Pros
- Excellent free plan
- Simple and fast user interface
- Great value on paid plans
Cons
- Output quality can be inconsistent
- Lacks advanced features
5. Notion AI
Notion AI brings the power of generative AI directly into the popular Notion workspace. Its strength lies in context. It can summarize meeting notes, draft content based on your existing documents, and help organize your thoughts seamlessly within your knowledge base.
Pros
- Perfectly integrated into Notion workflow
- Excellent for summarizing and brainstorming
- Affordable add-on for existing users
Cons
- Not a standalone writing tool
- Lacks specialized marketing templates
6. Frase.io
Frase is built from the ground up for SEO content. It analyzes top-ranking search results for your target keyword and creates a detailed content brief. Its AI writer then helps you build an article optimized to rank, based on real data from your competitors.
Pros
- Excellent for SEO content creation
- Data-driven content briefs
- Content scoring feature is very useful
Cons
- Niche focus, not for general copywriting
- Can be complex to use effectively
7. Grammarly GO
Building on its world-class grammar checker, Grammarly GO is an AI writing assistant that improves your existing text. It lives inside the editor you already use and can instantly shorten, expand, rephrase, or change the tone of your writing with a single click.
Pros
- Integrates where you already write
- Excellent for improving existing drafts
- Trusted by millions of users
Cons
- Not designed for generating content from scratch
- Generous but limited free prompts
8. Anyword
Anyword is built for performance marketers. Its unique feature is a predictive performance score that analyzes your copy and estimates how well it will engage your target audience. It's designed to take the guesswork out of writing ad copy and landing page headlines.
Pros
- Predictive performance scores
- Great for ad copy and CTAs
- Continuously tests and improves copy
Cons
- Not ideal for long-form content
- More expensive than general writers
9. ClosersCopy
A favorite among direct-response copywriters, ClosersCopy offers a powerful long-form editor and a suite of tools built for writing sales pages, emails, and ads. It has a dedicated community and is known for its "no-holds-barred" approach to feature development.
Pros
- Excellent for sales copy
- Powerful long-form editor
- Lifetime deal often available
Cons
- User interface can be quirky
- Smaller developer team than rivals
10. ChatGPT Plus
The tool that started the revolution. ChatGPT is the ultimate generalist, capable of drafting nearly any type of content with a conversational prompt. With access to GPT-4, web browsing, and data analysis, it's an incredibly versatile creative partner for any writing task.
Pros
- Extremely versatile and powerful
- Conversational interface is intuitive
- Access to the latest AI models from OpenAI
Cons
- Lacks structured templates
- Requires good prompt engineering skills